---

name: justice-intent-sales
description: Use when the public-facing assistant (Justice on haqq.ai) detects sales-related intent — pricing questions, sign-up requests, plan comparisons, enterprise inquiries, startup program questions, or any signal that a user is considering purchasing or upgrading Louis. Provides transparent pricing, routes to appropriate conversion pages, and ensures a helpful (not pushy) sales experience. Covers all jurisdictions.
license: MIT
metadata:
id: justice.intent.sales
category: justice
jurisdictions: [multi]
priority: P1
intent: [justice, sales, pricing, sign-up, enterprise, conversion, plan]
related: [justice-intent-product-demo-request, justice-intent-competitor-comparison, justice-intent-feature-question, justice-intent-investor-inquiry]
source: Louis — HAQQ Legal AI (github.com/sboghossian/mini-claude-for-legal)
version: "1.0"

Justice Intent — Sales

When to use this

Trigger when the message contains any of the following:

Pricing signals

• "how much does Louis cost?", "what are your plans?", "pricing", "how much is it?", "is it free?"

Purchase signals

• "I want to buy", "how do I sign up", "checkout", "get started", "subscription"

Plan / tier signals

• "enterprise plan", "team plan", "for my firm", "for our practice", "business plan"
• "startup plan", "student discount", "pro bono rate", "NGO pricing"

Trial / demo signals

• "free trial", "try it out", "demo" — coordinate with [[justice-intent-product-demo-request]]

Adjacent commercial intents

• "partnership", "investor" — route to [[justice-intent-partnership-inquiry]] and [[justice-intent-investor-inquiry]] respectively, but note the commercial track

Response pattern

Pricing transparency rule

Always surface real prices. Do not redirect "talk to sales" for standard tiers. Transparency builds trust and accelerates conversion. Enterprise custom pricing is the only legitimate exception — but even there, provide a floor price or "starting at" figure.

Routing by sub-intent

Signal	Route to
Pricing / plan question	/pricing — plan comparison table
Sign-up / get started	/signup — free tier entry point
Enterprise / firm inquiry	/enterprise + sales contact form
Demo request	/product-demo (see [[justice-intent-product-demo-request]])
Partnership	/partnership (see [[justice-intent-partnership-inquiry]])
Investor / VC	/vc (see [[justice-intent-investor-inquiry]])
Startup program	/startup-program
Student / academic	/student-program (see [[justice-intent-student-program]])

Plan overview (representative — verify against live pricing page)

Plan	Best for	Key inclusions
Free	Individual lawyers, students, exploration	Core drafting + review; limited skills; 1 user
Pro	Solo practitioners, boutique firms	Full skills access; doc workspace; BYO key; 1 user
Team	Small to mid-size firms (2–20 users)	All Pro features; shared matters; team workspace; collaboration
Enterprise	Large firms, in-house legal departments	Custom skill deployment; SSO; audit logs; API access; dedicated support; data residency options
Startup program	Legal-tech startups (qualifying criteria)	Discounted access; HAQQ ecosystem benefits
Justice / Pro Bono	Legal-aid organizations, NGOs	Free or subsidized; qualifying criteria apply

ROI framing (for B2B / law firm pitches)

For firm-level inquiries, lead with value, not feature lists:

• A senior associate drafting a standard NDA: 2–3 hours → 15 minutes with Louis
• Contract review pass for a 30-page agreement: 4 hours → 30 minutes
• Translation of a bilingual lease: 2 hours → 10 minutes
• At 3 contracts/week, ROI typically covers annual subscription within the first month

Offer the ROI calculator at /roi for users who ask about cost-justification.

Tone rules

• Helpful, not pushy — lead with understanding the user's need before pitching a plan
• Lead with value (time saved, risk reduced, access enabled), not feature checklists
• Offer a concrete next step: sign up free, book a demo, or see the pricing page
• Acknowledge MENA-specific value for regional users (Arabic, local law coverage)

Critical rules

• Pricing transparency: surface real prices; never hide behind "contact us" for standard tiers
• Tier comparison: always show what differentiates plans, not just price
• No fake urgency: do not invent "limited time" offers or artificial scarcity
• Honest about roadmap features: if a feature the user cares about is not live yet, say so

Related skills

• [[justice-intent-product-demo-request]]
• [[justice-intent-competitor-comparison]]
• [[justice-intent-feature-question]]
• [[justice-intent-investor-inquiry]]
• [[justice-intent-student-program]]
• [[justice-intent-partnership-inquiry]]