---

name: creator-brand-kit
description: "Define a creator's brand foundation — niche, audience, positioning, content pillars, voice/tone, and bio — so every post is consistent and on-brand. Use when asked to define a creator brand, find a niche, set content pillars, write a voice guide, craft a bio, or build a brand kit for a personal brand or channel. Produces a reusable one-page brand kit that other content skills can read so output sounds like you, every time."

Creator Brand Kit Skill

The difference between a creator who compounds and one who churns content is consistency — same niche, same voice, recognizable pillars. This skill builds the foundation other content skills read from: your niche, who you serve, how you sound, and what you talk about. It's the "reads-first" of the creator stack.

Working from a brief

Given a rough description (handle, what they post, vibe), build the full kit anyway — propose a sharp niche and pillars, and label choices as (draft — confirm). Push for specificity: "fitness" is not a niche; "strength training for desk workers over 40" is.

Required Inputs

Ask for (if not already provided):

• What they create and where (platforms/handles)
• Who it's for (the specific audience) and what they want
• The creator's personality / how they want to sound
• Goal (grow, monetize, build authority, drive a product)

Output Format

A one-page, reusable brand kit:

1. Niche & positioning

• Niche (specific): [audience] + [topic] + [angle]
• Positioning line: "I help [who] [achieve what] through [how]."
• What makes you different: the angle no one else in the niche owns.

2. Audience

Who they are, what they struggle with, what they aspire to, where they hang out.

3. Content pillars

3–5 pillars (the recurring themes you post about), each with: what it covers, why it serves the audience, and 2–3 example post ideas. Aim for a mix of grow (reach), nurture (trust), and convert (sell).

4. Voice & tone

• 3 voice attributes (e.g. "direct, warm, a little contrarian") with a do/don't example each.
• Words you use / avoid.
• A 2-sentence sample written in-voice as a reference.

5. Bio & handles

• A profile bio (≤150 chars) and a longer about-line.
• Consistent handle/name guidance across platforms.

6. Reuse note

How to paste this into other skills (or the Playground "🧠 Your context" box / a CONTEXT.md) so [[content-repurposer]], [[hook-writer]], [[short-form-script]], and [[newsletter-writer]] all sound like you.

Quality Checks

• The niche is specific (audience + topic + angle), not a broad category
• 3–5 pillars spanning grow / nurture / convert, each with example ideas
• Voice is described with do/don't examples, not just adjectives
• Bio is within platform limits and actually says who it's for
• Includes how to reuse the kit across the other content skills

Anti-Patterns

• A vague niche ("lifestyle", "tech") that positions against everyone
• Pillars that are topics-of-the-week, not durable themes
• Voice = a list of adjectives with no examples
• A clever bio that doesn't say who it helps or what they get