---

name: seo-bing
description: Bing Webmaster Tools + IndexNow extension. Microsoft Copilot citations are fed by the Bing index; this skill makes Bing visibility, link data, and IndexNow URL submission first-class.
metadata:
version: "2.2.5"
compatibility: "Requires BING_WEBMASTER_API_KEY and (optionally) INDEXNOW_KEY in ~/.claude/settings.json env. Run extensions/bing-webmaster/install.sh to configure."

seo-bing

The non-Google indexing surface. Google still rejects IndexNow (per
Gary Illyes, multiple SOTR episodes 2024-2025), so this skill is
specifically for Amazon/Bing/Naver/Seznam.cz/Yandex/Yep indexing and
Microsoft Copilot AI citation (which pulls from the Bing index).

Prerequisites

• Run extensions/bing-webmaster/install.sh or install.ps1.
• A Bing Webmaster Tools API key.
• Optional: an IndexNow host key (32+ chars) published at the URL
  declared as INDEXNOW_KEY_LOCATION.

Routing

Command	Underlying script
/seo bing links <url>	claude-seo run bing_webmaster.py links <url>
/seo bing compare <urlA> <urlB>	claude-seo run bing_webmaster.py compare <urlA> <urlB>; both properties must be registered to the API account
/seo bing submit <url> (single URL)	claude-seo run indexnow_submit.py --host ... --urls <url>
/seo bing submit-batch <file>	claude-seo run indexnow_submit.py --host ... --urls-file <file>
/seo bing verify-indexnow	claude-seo run indexnow_submit.py --host ... --verify-only

When this skill applies

• The user is publishing new pages and wants Microsoft Copilot
  citation eligibility (Bing index ingestion).
• The user wants to nudge Amazon/Bing/Naver/Seznam.cz/Yandex/Yep indexing for fresh
  URLs.
• The user manages both properties and wants to compare their Bing link data.
  For an arbitrary competitor, route to DataForSEO, Moz, or Common Crawl.

Cross-skill delegation

• For Google indexing (very different model, sitemap-driven, no
  IndexNow), use seo-google indexing.
• For multi-source backlink confidence weighting, fall back to
  seo-backlinks which already integrates Bing + Moz + CC.